Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing Association’s Annual Conference in Washington, DC.
I posted a shorter overview on LinkedIn, but what follows below is a more in-depth look at Heather’s full keynote.
One Unknown
In this episode, Steve Fretzin and Lindsey Busfield discuss:
- The nuances and strategic use of SEO for law firm marketing
- The importance of selective client intake for long-term success
- Evaluating the effectiveness of social media versus SEO in legal marketing
- Utilizing modern website tools and AI-driven bots for better client engagement
Key Takeaways:
- SEO can
I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to us because it is LMA’s 40th anniversary. The theme the board of directors and conference committee has chosen summarizes how the association
Underwriting specialty risks is complex by nature—but even more so when those risks fall into the surplus lines category. These insurers operate under a decentralized regulatory framework, requiring state-specific compliance to evaluate non-admitted risks that don’t fit the standard market mold. The result? A highly demanding underwriting environment—where speed, compliance, and accuracy must coexist, often