Law Firm Marketing & Management

December 12, 2025

I spoke with Ravi Tandon, the CEO and Co-Founder of DecoverAI, a legal intelligence platform that helps attorneys uncover insights during investigations and e-discovery. We discussed the biggest gaps in law firm knowledge management today, how AI is transforming investigations and e-discovery, ways that legal professionals can build trust, reliability, and responsible AI…

The Social Media Butterfly

How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market

By Stefanie M. Marrone

December 12, 2025

How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market

When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions now. Before reaching out, many people want a clearer sense of who actually works in a specific area and who’s recognized as a leader in…

Real Lawyers Have Blogs

How One Lawyer Used Early Blogging to Build a Career in Appellate Law

By Colin O'Keefe

December 11, 2025

When Todd Smith launched his first appellate blog in the mid-2000s he wasn’t chasing trends. He was a young lawyer leaving big law with no book of business and needed a way to show trial lawyers who he was and what he knew. Blogging gave him a place to explain appellate issues in plain language…

Clio Blog

Marketing ROI for Lawyers: Measure, Track and Improve Law Firm Marketing Performance

By Sasha Perrin

December 10, 2025

What is marketing ROI for law firms?
Marketing ROI is a measure of whether your marketing efforts are actually paying off. In other words, it tells you how much revenue you’re getting back for every dollar you spend on marketing. If you’re still shaping your overall law firm marketing strategy, it’s helpful to understand…

Fretzin Blog

How AI is Transforming Law Firm Operations

By Steve Fretzin

December 10, 2025

When the FTC finalized an almost $200,000 settlement order for “AI lawyer” DoNotPay back in February, some believed it would impede the spread of artificial intelligence in the industry. That hasn’t happened – instead, the line in the sand drawn by this case remains intact. For the foreseeable future, it seems that AI will be

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Reinventing Professionals

The Connection Between Thought Leadership and Cross-Selling in Law Firms

By Ari Kaplan

December 10, 2025

I spoke with James Barclay, the CEO of Passle, a legal-tech company that supports lawyer-authored thought leadership and helps firms use content for revenue growth. We discussed why cross-selling is important for law firms, how CrossPitch AI differs from traditional KM/experience-management tools, the benefits of integrating laterals and other attorneys into the cross-selling…

Clio Blog

AI for Legal Research: Tools, Tips, and Examples

By Damien Riehl

December 9, 2025

What is AI for legal research?
AI for legal research applies technologies—like natural language processing (NLP), large language models (LLMs), and automation—to help lawyers quickly use plain-language queries to surface relevant case law, statutes, regulations, and commentary. These tools make it easier to find the information that matters without manually reviewing hundreds of legal documents.…

VIP Marketing Blogs

How Can Lawyers Show up in AI Search Results

By ericveryimportantplacement-com-eric-elliott

December 9, 2025

When someone is hurt, confused, and searching for help, they are not thinking about “SEO” or “generative engines.” They are asking one simple question:

Cogneesol Blog

Building F&A Teams that Amplify Human-AI Collaboration

By Ryvr

December 9, 2025

Researchers at Stanford University Graduate School of Business and MIT Sloan recently proved what experts have been postulating: AI augments human capabilities. The study, Human + AI in Accounting: Early Evidence from the Field, examined hundreds of thousands of transactions from 79 small and medium-sized companies that used Generative AI (Gen AI) in accounting.…

Jaffe Blog

The Lawyers’ Guide to Writing Articles for Google’s AI Overview

By Ada Kase Vivian Hood

December 8, 2025

Attorneys and law firms understand how important web search is for attracting business, but AI has changed how web search works. Where search engine optimization (SEO) used to be the gold standard strategy for boosting web sites to the top of search results pages, now it’s AEO, “answer engine optimization,” and it’s a new frontier.…