Law Firm Marketing & Management

For today’s CXOs, cash flow has moved beyond being a finance metric reviewed after the close. It has become a leadership priority, particularly in mid-market organizations where working capital discipline directly influences resilience, growth, and risk tolerance.
Volatility across demand cycles, interest rates, and customer payment behavior has increased the cost of delayed or inaccurate

In this episode, Steve Fretzin and Brooke Lively discuss:
  • Recognizing that law firms must master the business of law
  • Prioritizing rocks before everything else
  • Building culture through the right people and real accountability
  • Understanding personal wiring and stage fit

 
Key Takeaways:

  • Law school teaches legal doctrine, not leadership, systems, or execution. Firms that struggle

This article was originally published by Law360 on February 23, 2026.
Attorneys are often aware that they need to “do marketing” to build relationships and a solid book of business.
But who has the time? Associates and junior partners often need to keep their heads down and stay focused on the work. They may hear