In this episode, Steve Fretzin and Megan Hargroder discuss:

  • Building trust over chasing tactics
  • Positioning with clarity and specificity
  • Showing authenticity to attract the right clients
  • Using story and proof to strengthen credibility

Key Takeaways:

  • Modern marketing is shifting away from quick SEO tricks toward real human engagement. When people genuinely connect with your content

Editor’s Note: The EU’s approach to cybersecurity market intelligence has shifted from sporadic snapshots to structured, repeatable analysis — and ENISA’s updated ECSMAF framework is the methodological engine behind that shift. Version 3.0, released in March 2026, introduces configurable analytical pathways, support for recurrent analysis, and a continuous market monitoring model designed to operate alongside